IPTV to Custom Match Advertisers With TV Views Based on Subscribers’ Behavior Tracking

IPTV to Custom Match Advertisers With TV Views Based on Subscribers’ Behavior Tracking










Cardiff By The Sea, CA (PRWEB) April 12, 2007

Apple and Microsoft have been in a battle for the “living-room” for years now. Microsoft took the XBOX approach and Apple took the iMac and iPod angle. But their strategy is now visible since both companies along with Google using UTube and several others Goliaths are integrating IPTV into the nextgen products consumers already know and love.

Consumers are rapidly being seduced by the promise of interactive TV called IPTV. Traditional Television offers viewers only one choice — that of which TV channel to watch. Internet Protocol TV or IPTV allows On-Demand Viewing of not only international programming but of the advertisement content as well. So viewers will have complete control over what they watch and advertisers will have the benefit of precisely targeted Google Adsense / Adwords style marketing.

Robert Kim of http://iptv-coverage.com observed, “Since broadband internet service is fast becoming a staple household expense along with the gas and electric bill, advertisers and TV watchers are going to be able to communicate with each other interactively over iptv.”

When asked to elaborate, he explained, “If a viewer can enter his demographic details and personal shopping, cultural, religious, and political preferences, then the IPTV companies like AppleTV and Microsoft IPTV can precisely match up advertisers’ products to each viewer. Then, since everything is online, if a viewer wants to purchase an advertised product, all he has to do is click ‘BUY’ on his remote and the IPTV provider will be able to track buying behavior to further refine their targeted advertising. A Harvard Professor once told me that if you want to sell a Bible, go to someone who has already purchased more than one.”

While advertising customization is a huge opportunity for the service provider and advertiser alike, product placement is just as big. Consumers with average income will see James Bond wearing Seiko and Movado watches while the highest income TV viewers will see Citizen and Rolex on 007’s wrist. TV watchers who have shown a preference for Asian cuisine might see Toni Soprano’s headquarters behind a Sushi sign instead of an Italian Deli.

New product and features announcements from IPTV service providers like Apple, Google and Microsoft are growing rapidly. Eager videophiles can find these announcements at http://iptv-coverage.com. Internet TV Service Providers and Hardware Manufacturers are also listing their newest public releases at http://iptv-wireless.com. All industry members and consumers are welcome to review, comment and vote on their favorite news items at the websites above.

All of these rapidly growing changes are putting tremendous pressure on the current TV delivery media. Satellite Internet ( reference: http://evdo-coverage.com/satellite-wireless-internet.html ) TV providers and traditional Cable TV providers are threatened by this rapid transition from static TV to interactive TV technology. Cable TV providers having read the handwriting on the wall for over a decade are bundling faster and faster broadband to their subscribers in hopes of keeping the last mile guarded. Satellite DSS Providers are now looking at WIMAX ( http://wimax-coverage.com ) because household satellite hardware is not powerful enough for uplink data transmissions, current DSS systems are only able to receive content not transmit into space. So a land based wimax bridge is needed to supplement existing orbital systems. To compare all the current internet access provider choices, see: http://wireless-internet-access-provider.com and it’s matrix.

Robert Kim is an http://evdo-coverage.com Wireless Internet Service Advisor and Technology Futurist. He has consulted with three letter government agencies including military, homeland security, and financial groups. His private sector consulting has reached into fortune 100 companies across all industries. He can be reached at 310 862 4250.

###



















Vocus┬ęCopyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.